I teach that your opponents have a calling reflex. They came to your poker game hoping to be in action and hoping to call bets. They have a deep bias against folding. So, anything you do is apt to look suspicious and give them a reason to call. We’ve previously talked about deliberately triggering this calling reflex when you have a strong hand. You can jitter, wiggle, talk, or seem animated. This gives them reasons to call. Fine.
But the opposite is also true. If you’re bluffing, it’s usually a mistake to be animated. The more you do, the more suspicious they become, and the more apt you are to be called. The secret to how you should conduct yourself when you bluff is to be as unnoticeable as possible. But don’t be too rigid and unmoving or your opponent might consider that suspicious in itself. The trick is to be as inconspicuous as possible without overdoing it.
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